President Unveils Pioneering Tourism Campaign

President Unveils Pioneering Tourism Campaign

  31 Jan 2017

 

Koror, Palau – On Thursday, January 26, at the first National Joint Leadership Meeting, President Tommy E. Remengesau, Jr., unveiled the Palau Legacy Project: an integrated tourism marketing campaign to combat the costs of environmentally wasteful and destructive behavior resulting from the increasing number of visitors to our beautiful paradise. [restrict]

During the meeting, an emotional three-minute video introducing the aim of the campaign was screened featuring footage of Pristine Paradise Palau.

The video explained why protecting our environment, culture and heritage is so important- not just for cultural or economic reasons, but for our children: who will one day inherit the Palau we leave for them.

The leaders were very inspired by the message of the video, which was voiced by Lolmei Ueki, a 12 year-old student from Maris Stella School. In a short statement introducing the Legacy Project’s campaign, President Remengesau cited the famous quote: “We do not inherit the earth from our ancestors; we borrow it from our children.”

President Remengesau went on to stress the importance of the campaign in unifying Palauans to take action to protect and preserve our beautiful home for the next generation –ensuring they inherit the kind of pristine paradise that their parents and grandparents received from their ancestors. The Palau Legacy Project’s marketing campaign will roll out across 2017 / 2018 and will connect emotionally with inbound visitors and the Palau community to protect our unique environment.

It will be implemented by Palau Visitors’ Authority with support from Palau Bureau of Tourism, Palau Conservation Society, Palau Ministry of Education, Palau Chamber of Commerce and Friends of the Palau National Marine Sanctuary.

The Legacy Project’s campaign is an action point of Palau’s newly developed Tourism Policy Framework and is an important step towards ensuring sustainable tourism for Palau and the people of Palau. [/restrict]