‘Palau Pledge’ wins top global award in London
Palau’s campaign ad on conservation, the Palau Pledge, had won a Black Pencil for branding during the D&AD Awards ceremony in London on April 26.
The D&AD’s Black Pencil award is one of the most cherished awards in advertising.
The “Palau Pledge” campaign film, which was produced by Australian communications agency Host/Havas in partnership with the Palau Legacy Project, won a Black Pencil for branding with a campaign that required Palau visitors to sign a passport pledge to act in an ecologically responsible way while staying in the country.
The other two winners for the same award were Saatchi & Saatchi New York for “It’s a Tide Ad” and McCann New York’s Fearless Girl.
The “Palau Pledge” took home a total of eight pencils including the Black Pencil in Campaign Branding and Identity, one Yellow Pencil (gold) in Brand Expression in Print, three Graphite Pencils (silver) and three Wood Pencils (bronze).
D&AD received entries from 50 countries across the globe for this year.
Palau is the first country in the world to change its immigration laws for environmental protection cause. Upon entering the country, tourists are required to sign a passport pledge to act in an ecologically responsible way on the island. (Rhealyn C. Pojas/Reporter)