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Japan companies seek hipness through teens posting to Vine

Japan companies seek hipness through teens posting to Vine

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by July 19, 2016 World News

 

TOKYO (AP) — What’s helping turn Japanese youngsters into stars on Vine, the Twitter-owned social network devoted to looping, six-second video clips, is the stodginess of this nation’s business world.

Japan Inc. companies, both big and small, are generally so clueless about appealing to youngsters — especially young women and especially on social networks — they need all the help they can get from teenage Viners for marketing. We’re sorry. You don't have permission to access this page. Please sign up to have full access to this page.

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